Sublime

Apple’s expert customers wanted a flying car. Apple’s mainstream customers just wanted an MP3 player that worked.

Framing itself as just another tech company allows Google to escape all sorts of unwanted attention.

The goal was “lightning” growth. Network effects were key.

Bricklin: I met Bob when I was a freshman at MIT. I was working in the labs as my student job—because a really good way to learn an area in college is to work on a real project in one of the labs.

In 2006, billionaire technology investor John Doerr announced that “green is the new red, white and blue.” He could have stopped at “red.” As Doerr himself said, “Internet-sized markets are in the billions of dollars; the energy markets are in the trillions.” What he didn’t say is that huge, trillion-dollar markets mean ruthless, bloody competition

Technology for him has always been a means, not an end, a way of getting ideas out of his head and into the built world.

“uncomfortably excited.”