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April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

John Warrillow built and sold four companies before “retiring” to write, speak, and invest.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Building a Growth Framework Towards a $100 Million Product — Brian Balfour
Brian Balfourbrianbalfour.com
“The Who book [by Geoff Smart, Randy Street] is a condensed version of Topgrading, and I learned of it at Mint, where the founder was using it.”
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Patrick Tanguay • Why Is It So Hard to Predict the Future?

In an allocation economy, the person who wins isn’t the expert who knows the exact answer to a question.
It’s the one who knows which questions to ask in the first place.
Dan Shipper • Why Generalists Own the Future
So fast forward, then, and assume you’re successful in bringing more opportunity to the table. What should your reaction be as opportunities increase and you land more business, hopefully at the same lofty prices? What you should do is measure the opportunities against each other, choosing the opportunities that allow you to compromise less and be
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