Sublime
An inspiration engine for ideas
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
I am a committed advocate of political rhetoric that is direct and clear. It should be interactive, not one-sided. It should speak to the common sense of common people—with a moral component, but without being inflammatory, preachy, or divisive. In a perfect world, political language would favor those with enough respect for people to tell them the
... See moreFrank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Words That Work, written by Republican political strategist Frank Luntz. It’s brilliant. Matt
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
One clue comes from the work of Frank Luntz, the legendary Republican pollster, who in 1992 was running a focus group in Detroit to test television ads for Ross Perot, the presidential candidate. There were three ads: a biography, a Perot speech, and testimonials from other people. In these sessions, he set out to find the consensus and then see
... See moreStephen Denning • The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Senator, you need to take charge, establish the “language” of the upcoming debate, and establish a communication discipline for the GOP conference as well as yourself. That’s what this memo seeks to help you do.