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Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
I am a committed advocate of political rhetoric that is direct and clear. It should be interactive, not one-sided. It should speak to the common sense of common people—with a moral component, but without being inflammatory, preachy, or divisive. In a perfect world, political language would favor those with enough respect for people to tell them the
... See moreFrank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Words That Work, written by Republican political strategist Frank Luntz. It’s brilliant. Matt
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Senator, you need to take charge, establish the “language” of the upcoming debate, and establish a communication discipline for the GOP conference as well as yourself. That’s what this memo seeks to help you do.
Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Since I knew that many people would only read the first and last items in the document, I asked that the Contract begin and end with the two highest-priority proposals in the eyes of the voters: a balanced budget amendment and term limits.