Sublime

Penguins are strange, funny creatures. Their legs somehow too short for comfort, they don’t walk as much as totter, their whole body falling sideways onto one foot and then sideways again on the other, their wings sometimes gesticulating to maintain balance. We could be forgiven for wondering how evolution produced such clumsy animals. But when pen

The first thing you see when you come to the parking lot is our friendly parking penguins.

Beware the penguinisation

I am an attractive penguin , you tell yourself.

Noble beak, upright stance, sexy streaks of yellow on your flanks. The lovable face and wriggly walk you can build a Hollywood franchise on. Who doesn’t love a penguin?

Zoom out and every penguin to the horizon is exactly the same. That’s how businesses look in the marketplace.

Then one day I got it. What I really wanted in the organization was a group of responsible, interdependent workers, similar to a flock of geese, like in the figure above. I could see the geese flying in their “V” formation, the leadership changing frequently, with different geese taking the lead. I saw every goose being responsible for getting itse

nature, when a penguin is injured, the other penguins group around it and prop it up until it’s better.