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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

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cleverest observer. Consider

Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium

Steering

John Irving • The World According to Garp: A Novel

In his introduction to Dudley Clarke’s first book, Seven Assignments, Wavell wrote:

Nicholas Rankin • A Genius for Deception

Pursue your personal canon to its obscure points of origin.

Shore Leave • Like Shining From Shook Foil

Worthy of particular emphasis is Weizman’s reference to a technique called “walking through walls”:

Furthermore, soldiers used none of the streets, roads, alleys, or courtyards that constitute the syntax of the city, and none of the external doors, internal stairwells, and windows that constitute the order of buildings, but rather moved horizontally

Geoff Manaugh • Nakatomi Space

class privilege,

Harvey R. Neptune • Caliban and the Yankees: Trinidad and the United States Occupation

In November 1942, well into the Guadalcanal campaign, even Admiral Nimitz had recognized that FTP 167 was a dinosaur and sent along a revision to Admiral King. Both Nimitz and King knew Turner; both knew he would never be constrained by good manners; both agreed to the revision—henceforth establishing the Marine Corps’ invasion commander as the

Benjamin H. Milligan • By Water Beneath the Walls

Admiral King “listened with utmost enthusiasm,” wrote Captain James Doyle, Turner’s operations officer, when describing the UDT efforts at Flintlock. “Excellent,” King interrupted in the middle of Doyle’s briefing, “that business of the hydrographic survey at the first possible moment is a pet hobby of mine.” For Turner, however, a unit capable of