Sublime

“Quality is the best business plan.”

hidden in an alley deep in the heart of the old town, where Papa Ettore creates imaginative seafood dishes using the day’s catch and freshly made pasta. Ilaria and her partner Michele serve up delicate and savory gnocchi (tiny potato dumplings) with crab sauce, tender ravioli stuffed with fresh fish, and pear-and-cheese pasta. There’s nothing

Chefs began to acquire sous vide circulators for their kitchens in the early 2000s. (Thomas Keller was one of the first.)

Then Michael wrote Cooked, and his agent—this was Binky Urban, a really powerful agent—read the part of the draft which described me, and she said, “Oh wow, what a charismatic character. Does she have any book ideas?” And he said, “Well, yes actually, she has an idea.” So I told her what I was thinking, and she said, “Yes, this is a good idea but

As my mentor Robert Greene put it, “It starts by wanting to create a classic.” Phil Libin, the cofounder of Evernote, has a quote I like to share with clients: “People [who are] thinking about things other than making the best product never make the best product.”