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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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Paper was made in Provence, so Farolfi may well have supplied himself locally, and we also know that the island of Mallorca exported it to nearby Marseille. But most Florentine merchants looked to a small town in central Italy, two hundred kilometres to their east, called Fabriano.
Roland Allen • The Notebook
100bp22 award winners
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Plakat/poster: Rohe Gestalt
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Design: DWA Graphic design department, Deutschland
Tobias Wenig @tobiaswenig
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Auftraggeber/client: JARILAGER Gallery @jarilagergallery
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Druckerei/printing house:... See more
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