Sublime

BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn http://www.

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Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

As consumers, our most valuable affinities will be to brands and communities, not specific products. 

The campaign is genius in its inherent virality—it’s accessible, it’s simple, it’s easy-to-understand. Most importantly, it can be remixed endlessly.