Sublime
An inspiration engine for ideas
Scale is not the goal. Scale is a tool to make the concepts better and more powerful.”
Evan Armstrong • The Art of Scaling Taste
On a larger scale

scale requires technological adjuncts, because scale is only produced when we move beyond the perceptual limits of the human body.
Joshua DiCaglio • Scale Theory
Scale is quite valuable, but the costs are usually hidden. Consolidation leads to monoculture, it reduces the stock of unique ferments.
Culture, taste, and invention are often bottom-up phenomena. They require the opposite of scale. They require distance, and working alone.

you have to care about all the scales at once for it to make sense
Peter Richardson • Where I'm At
Looking closely is valuable at every scale. From looking clo...
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