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Scale is quite valuable, but the costs are usually hidden. Consolidation leads to monoculture, it reduces the stock of unique ferments.
Culture, taste, and invention are often bottom-up phenomena. They require the opposite of scale. They require distance, and working alone.
Simon Sarrisx.comWe need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.

This underscores the basic lesson of the scaling fallacy—systems act differently at different scales. There are two basic kinds of scaling assumptions to avoid when growing or shrinking a design: load assumptions, and interaction assumptions.2
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
The definitive framework to find your next scalable user acquisition channel
Sandy Diaogrowthunhinged.com
THE SCALE ANTICIPATION FALLACY
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Scaling Up : How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Verne Harnish • 2 highlights
amazon.com