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A Smart Bear » The Elephant in the room: The myth of exponential hypergrowth
Jason Cohenlongform.asmartbear.com

Chamath on the importance of slow compounding:
“The faster you build it, that is the half life: it will get destroyed in the same amount of time.”
Things tend to come and go, tip to one side and then the other, tide out and back in, grow and then rot, get created and destroyed, at the same speed.
What looks like an exponential growth curve is often, in reality, a series of lines layered quickly on top of each other.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
On the benefits of compounding:
Coca Cola delivered a 265 million percent return by compounding at 16% for 98 years.

Designing a URL shortener sounds trivial until you're tasked with generating 100K unique URLs per second, with low latency, strict correctness, and multi-tenant isolation.
Over the weekend, I explored a brilliant breakdown of how Rebrandly engineered for this scale 🧵 https://t.co/PQufvCwMI0
