Sublime

For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

“I think of Patrick as an idea archivist. So often, we’re looking for the next new thing. What I’ve learned from Patrick, is that there’s a lot of virtue to going back in time and looking at the ideas that have been forgotten.” – David Perell

Source: The A.V. Club

Now, Mr. Burback goes months between posts. The videos tend to be either sprawling, deeply researched video essays — about the state of late-night television, ghost kitchens or the Apple Vision Pro — or strange travelogues, taking him on road trips to every Rainforest Cafe or Margaritaville in the country.

His viewers have responded, with his ghost ... See more