Sublime
An inspiration engine for ideas
When you accept the tangible reality that innovation changes who you become, you begin to acquire the ability to innovatively empathize with your customers.
Michael Schrage • Who Do You Want Your Customers to Become?
Clay Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
Spotting the innovations that are exciting customers and analyzing them using the fundamental elements of trends is also disruptively faster and cheaper than deep ethnographic fieldwork.
David Mattin • Trend-Driven Innovation
Vision How are the shifts driving the trend manifested in the long-term visions of companies at the forefront of the trend? Product/Service/Experience What new products and services are emerging as a result of the trend?
David Mattin • Trend-Driven Innovation
“What are the most important assumptions that have to prove right for these projections to work—and how will we track them?”
Clayton M. Christensen • How Will You Measure Your Life?
qualitative side, in reality it's not as simple as a pioneering innovator responding to customers' neatly expressed needs and wants. After all, it's impossible to go back and find “pure” customer needs and wants that haven't been shaped through experience and awareness of existing products.
David Mattin • Trend-Driven Innovation
Category Science Study Of How Ideas Scale