Sublime
An inspiration engine for ideas
There are whole industries, such as venture capital, that are currently organized around the belief that innovation is essentially a game of playing the odds. But it’s time to topple that tired paradigm. I’ve spent twenty years gathering evidence so that you can put your time, energy, and resources into creating products and services that you can p... See more
Clayton M. Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
Demand-Side Sales by Bob Moesta (Lioncrest)
Ash Maurya • Running Lean
Innovations get skewed to do the jobs that executives want them to do—which is to confirm that the customers want to buy the products that the managers want to sell them.
Karen Dillon • Competing Against Luck: The Story of Innovation and Customer Choice
Understanding change—in people's behaviors, attitudes, and expectations—better places you to deliver what they want, not only now but in the future, too.
David Mattin • Trend-Driven Innovation
For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.
Clay Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
Customer expert Who regularly talks to your customers one-on-one?
Jake Knapp • Sprint
James Gilmore and Joseph Pine (who wrote the seminal book The Experience Economy).