Sublime

✨Introducing Reel Talk; our very first JollyFish Original. @whatsiandoing_ and I are creators at heart, and after pitching ideas we loved to brands and constantly getting rejected we decided to screw it and do it ourselves. So we started Reel Talk; a TikTok native show focused around finding... See more

The founders of The Free Press and Zeteo didn’t need to hire developers, wrestle with a dated content management system, or stress about subscriber profile management. They can instead dedicate almost all of their focus to the work that matters most: their journalism.

So, given that this seems to be the emerging reality, we need to begin to prepare accordingly. What will journalism look like when its most influential practitioners prefer to go it alone? Who loses when publications are forced to vie with lone writers for eyeballs? What happens when the media unbundles so thoroughly that everyone competes with... See more

For newsrooms and funders, the takeaway is equally clear: this is a workable template: A creator with community trust + a newsroom with editorial rigor = journalism that reaches further and lands deeper.

Each platform should be treated as a distinct component of a larger ecosystem, and the creator-model journalists finding traction know this. They're building direct audience relationships through newsletters while using social media for top-of-funnel discovery, creating premium content behind paywalls while offering free content for acquisition,... See more