Sublime

young brands whose primary goal is to give consumers something they can care about, beyond basic necessities like socks and shampoo.

Haiku Deck.

Although we are well past the saturation point of millennial pink and avocado green, DTC brands that stand out are those like Tracksmith and Aesop, which rooted their brand aesthetic into their brand purpose.

I learned a ton about how the world’s oldest and largest consumer goods companies approach brand building, and the rigor that goes into defining a target audience, sharpening a consumer insight, developing a clear and succinct brand strategy, and then using that strategy to guide all communications.

days. These are the ones who come out swinging, and it isn’t long before people have a hard time remembering the world without them.

They seek to create a better experience that starts with their business model and extends to how they communicate and behave.