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“brand early, not often.”
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Ultimately, their alignment with these brands says something about themselves.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
They seek to create a better experience that starts with their business model and extends to how they communicate and behave.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest ... See more
We took some capital from investors in order to invest ... See more
Muse Retrospective
a strong, very human, and very approachable brand identity.
Erica Keswin • Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World
Forerunner Ventures’ Kirsten Green , Into the Gloss co-founder Nick Axelrod (now at UTA Ventures), or Emily’s former assistant, Morgan Von Steen
After the Gloss: What’s Next for Emily Weiss
Brand should be the ongoing, guiding force that drives how a business behaves.
Emily Heyward • Obsessed: Building a Brand People Love from Day One

I interviewed the internet's favorite photo director Emily Keegin, who has worked at places like The Fader, Time, and Businessweek.
milkkarten.netPeople aren’t making choices based on what their parents always bought—they’re seeking out companies that align with their core beliefs and to which they can relate on a human level.