Sublime
An inspiration engine for ideas


The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
amazon.com
Howard Scott Warshaw
David Epstein • Range: Why Generalists Triumph in a Specialized World

A personality sketch of the marginal user
Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more
Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more
Ivan Vendrov • The Tyranny of the Marginal User
maintains avant-garde pretensions despite being entirely milquetoast.