Sublime

Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds

When the blogger Andrew Sullivan switched his site to a subscription model a few years ago, his analysis of the situation was striking. He called subscription the “purest, simplest model for online journalism: you, us, and a meter. Period. No corporate ownership, no advertising demands, no pressure for pageviews . . . just a concept designed to

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Film producer Mynette Louie

Both platforms try to convince writers and independent media brands to join them. Both platforms have lots of funding and receive lots of press. Neither platform can decide if they are a content management system or a media brand.