Sublime

Willing, in order to accomplish his purposes—purposes which in 1945 revolved around the retention and acquisition of power—to throw onto the table any chip he held, he had, in the election of 1945, with a chance to obtain more power than he had ever possessed before, thrown onto the table the most valuable of all his chips: his name.

As Bill Bernback, cofounder of the advertising agency DDB, put it, “You don’t persuade people through intellect. You do it through their passions.”

No one (except perhaps a tyrant) has a private life that can survive public exposure by hostile directive.

Moses’ use of the technique was a totally conscious one. Knowing precisely what he was doing—“the first rule is to stay on the side of the angels”—he continually urged reporters, under the guise of modesty, to “stick to the parks and playgrounds and bridges, and don’t write about me.” And he had consistently made sure that his instructions were fol

We may sincerely think that we vote the Republican ticket because we have thought out the issues of the political campaign and reached our decision in the cold-blooded exercise of judgment. The fact remains that it is just as likely that we voted the Republican ticket because we did so the year before or because the Republican platform contains a d

FreedomWorks, it was later revealed, also had some hired help. The tax-exempt organization quietly cemented a deal with Glenn Beck, the incendiary right-wing Fox News television host who at the time was a Tea Party superstar. For an annual payment that eventually topped $1 million, Beck read “embedded content” written by the FreedomWorks staff. The

we have less to fear from government restraints than from television glut; that, in fact, we have no way of protecting ourselves from information disseminated by corporate America; and that, therefore, the battles for liberty must be fought on different terrains from where they once were.