Sublime

Propaganda as a field was an application of the modernist commitment to expertise and scientific management,

few lessons to be learned from the giant advertising agencies of our generation on how to sell to stakeholders and manage their expectations.

Belle Moskowitz

So PR from the 1920s on knew all the tricks of advertising, and had fewer hang-ups about practising them. But fundamental to it all, I think, was a bigger notion: that public opinion, culture, the world of meanings that we share, is not absolute but always there to be influenced – and that if you don’t influence it yourself, others will.

‘Search the parks in all your cities You’ll find no statues of committees.’

He had a plan for how to turn a public relations disaster and a crime against the Palestinian people into a public relations bonanza. It was a tried-and-true plan; it worked even more effectively this time than it had in the past.

George Washington Hill n’était en aucun cas un féministe. Mais c’était un homme d’affaires affûté et surtout, un opportuniste. « Si je peux percer ce marché, ce sera comme ouvrir une nouvelle mine d’or dans notre jardin », déclara-t-il. Il fit alors appel à Edward Bernays, neveu du célèbre psychanalyste Sigmund Freud, également connu comme le père