Sublime

High differentiation, high durability. Apple, Amazon, IKEA are some of the companies that belong to the high growth, high durability segment. They put forward the totally new way of doing things in their respective categories, and create a radically new buyer value (e.g. access to well-designed, affordable furniture; extreme shopping convenience;... See more

We build it right the first time. We create assets, not content. We focus on quality over speed. We build things that will still be generating value 5, 10, even 20 years from now.