Sublime

When Doerr asked about the volume of daily transactions, Bezos leaned over a computer and typed a grep command next to a UNIX prompt, instantly pulling up the data—and demonstrating his technical fluency. Doerr swooned.

Eric Von Hippel’s

Google also became known for its irreverent culture and its data-driven approach to business decision making;

the distinctive features of its operations—such as the absence of hierarchy and titles among partners—and

Often, people would shout back, giving as good as they got, which Steve appeared to appreciate and encourage, saying he wanted to work with people with strong character.