Sublime

DuckDuckGo is a free, privacy-focused search engine which is one take on that and does 100M search queries daily and has roughly a 2% share in the search market in the US. It does also have a keyword-based ad model, but does not personalize or target search results or ads other than based on the search term.

They want greater privacy and safety when searching online: As users resist sharing their personal data with search engines like Google, there is growing use of privacy-focused browsers like DuckDuckGo and Brave that provide users with greater control over privacy settings. In 2020, DuckDuckGo increased its traffic by 62% in one year. Since then it... See more

If search giants aren't interested in, well, search, I suppose it's time to look elsewhere for answers online. Share sources you trust, curate sources of information on what's important to you and dive back into specific URLs over general queries.

“Most of the web has become too inauthentic to trust,” Brereton argued, therefore “we resort to using Google, and appending the word ‘reddit’ to the end of our queries.” Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.