Sublime
An inspiration engine for ideas
Often several copies and
David Uhlman • Hacking Healthcare: A Guide to Standards, Workflows, and Meaningful Use
factual copy.
David Ogilvy • Ogilvy on Advertising
Alan van Valkenburg
Bill O'Neill • Interesting Stories for Curious People
tracked—and then revised or adapted as circumstances dictate.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
They postmortem sales reports and channel flow.