Sublime
An inspiration engine for ideas
can be a part of the value chain
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
A common thread of boldness and optimism links businesspeople, from motel owners to superstar CEOs.
Daniel Kahneman • Thinking, Fast and Slow
In short, Erik was able to translate his vision for improving the sustainability of the waste business into a new, highly disruptive—and highly profitable—business. The conversation around reimagining capitalism is sometimes framed in terms of a tension between profits and purpose. NG’s case illustrates why this conversation is missing the point.
Rebecca Henderson • Reimagining Capitalism in a World on Fire
Competition and differentiation.
Geoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
Small markets cannot satisfy the near-term growth requirements of big organizations.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Customer-centric thinking asks: So what? Who cares?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
must execute effectively at the level of the individual customer—where
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
P&G commissioned studies of certain service sectors and of franchising business models.
A. G. Lafley • Playing to Win: How Strategy Really Works
McGovern, G.J., D. Court, JA. Quelch, and B. Crawford. (2004). “Bringing Customers into the Boardroom,” Harvard Business Review, 82(11), 70–80.