Sublime

An inspiration engine for ideas

AllPeopleCollectionsArticlesAudioBooksFilesHighlightsImagesLinksNotesTextTweetsVideosSocial

must execute effectively at the level of the individual customer—where

Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

The StoryBrand framework by Donald Miller is designed to clarify messaging by positioning your customer as the hero of the story and your business as the guide. Here’s how the StoryBrand framework applies to your business:

1. A CHARACTER

Who is the hero?
Your customer: Financial advisors who feel overwhelmed by the time-consuming process of creating f

By the turn of the century, advertisers no longer assumed rationality on the part of their potential customers. Advertising became one part depth psychology, one part aesthetic theory. Reason had to move itself to other arenas.

Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Shell’s famous study of corporate longevity (see Chapter 2), which de Geus directed, found that the average life expectancy of Fortune 500 firms was less than forty years, but the study also found some twenty companies around the world which had survived two centuries or longer. Looking for common features that transcended differences in history, n

Peter M. Senge • The Fifth Discipline

Planners have become neat freaks. They’ve learned to love the box, the… | Steve Walls | 25 comments

linkedin.com

The one-firm firm, relative to its competitors, places great emphasis on its institutional history, broadly held values, and a reputation that all actively work to preserve.

David H. Maister • Managing The Professional Service Firm

Fueled by economies of scale, the big got bigger. In 1958, the average company in the S&P 500 had been there an average of 61 years. Only the biggest brands could afford television advertising and endure costly funnel inefficiencies. As Charlie Munger, Warren Buffett’s longtime business partner observed:“In effect, if you didn’t have a big volu... See more

David Perell • What the Hell Is Going On?

a difference in philosophy. For American industrialists, companies were almost an end in themselves. They were to be tended and grown. For British industrialists, they were a means to a higher end: a civilized existence. They were there to be harvested.

Adrian Wooldridge • The Company: A Short History of a Revolutionary Idea (Modern Library Chronicles Series Book 12)

The bottom line is that small changes in the communication structure can affect decisions.