Sublime
An inspiration engine for ideas
Data has an annoying way of conforming itself to support whatever point of view we want it to support.
Clayton M. Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
one must have a clear and compelling point of view on one question: Exactly how is the customer changing?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Holt, DB. How Brands Become Icons: The principles of cultural branding. Harvard Business Review Press, 2004
Weimer Snijders • Eat Your Greens
with the player who has the best business model, a model designed for customer relevance and high profitability.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
To create a strategic and dynamic perspective on the customer, one must have a clear and compelling point of view on one question: Exactly how is the customer changing?