Sublime
An inspiration engine for ideas
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural a... See more
Douglas Holt • Branding as Cultural Activism
Clayton M. Christensen: The New Church of Finance: Deeply held belief systems and complex codes must be changed
Clayton M. Christensendeseret.com
Data has an annoying way of conforming itself to support whatever point of view we want it to support.
Clayton M. Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
one must have a clear and compelling point of view on one question: Exactly how is the customer changing?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Holt, DB. How Brands Become Icons: The principles of cultural branding. Harvard Business Review Press, 2004
Weimer Snijders • Eat Your Greens
with the player who has the best business model, a model designed for customer relevance and high profitability.