Sublime
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CUSTOMERS TRUST A GUIDE WHO HAS A PLAN.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
when we identify our customers’ problems, they recognize us as a brand that understands them.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
PARE DOWN THE CUSTOMER’S AMBITION TO A SINGLE FOCUS
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
PARE DOWN THE CUSTOMER’S AMBITION TO A SINGLE FOCUS
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
figure out your customers’ story and place ourselves right smack in the middle of it.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
We must tell our customers how great their life can look if they buy our products and services.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
story is a sense-making device.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
create a “communication framework” based on the proven power of story,
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
CUSTOMERS AREN’T LOOKING FOR ANOTHER HERO; THEY’RE LOOKING FOR A GUIDE.