Sublime
An inspiration engine for ideas
Miller Lite was the first domestic light. It took an importer five years to say, “If there’s a market for a domestic light beer, maybe there’s a market for an imported light beer.” The result was Amstel Light, which became the largest-selling imported light beer.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

This set Vial off, as Sophie guessed it would, on a verbal tour of Provençal vineyards. “There have been vines here,” he began, “since 600 b.c., when the Phocians founded Marseille.” And from there, interrupted only by the arrival of champagne and menus, he took Sophie from Cassis to Bandol and beyond, going east to Palette and west to Bellet, with
... See morePeter Mayle • The Vintage Caper (Sam Levitt Capers Book 1)
“Alowine,” he said. “Is this what we need? The country that gave birth to Voltaire and Racine and Molière, the country that gave Louisiana to the Americans. And what do they give us in return? Alowine.”
Peter Mayle • Encore Provence: New Adventures in the South of France (Vintage Departures)
Companies started to keep vendor histories and records of product performance.
Charles R. Morris • The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
I also buy a crate of 1989 Beychevelle and we promise to share a bottle every year on the anniversary of our first date.
Andre Agassi • Open

Château d’Yquem is often described as the world’s most expensive wine. During its long history, it has attracted admirers as varied as Thomas Jefferson, Napoléon, the czars of Russia, Stalin, Ronald Reagan, and Prince Charles, all of them drawn to the wine’s luminous golden complexion and its luscious, creamy taste. Fewer than eighty thousand
... See morePeter Mayle • The Vintage Caper (Sam Levitt Capers Book 1)
One deeply disapproving Roman account records that Cleopatra won by providing a spread worth 10 million sesterces (almost as much as Cicero’s grandest house), including the cost of a fabulous pearl which – in an act of conspicuous and entirely pointless consumption – she dissolved in vinegar and drank.