Sublime

In 1988, Donald Norman wrote The Design of Everyday Things, in which he adapts the notion to describe design features that encourage instinctive use. When we approach a door with a flat panel at elbow height we unthinkingly push it; when we see a handle, we tend to pull.

In the case of the filing cabinet, there were visible elements that helped bridge the Gulf of Execution when everything was working perfectly. The drawer handle clearly signified that it should be pulled and the slider on the handle indicated how to release the catch that normally held the drawer in place. But when these operations failed, there th

It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.

Designers further understand that the user experience is as important to customer value as is the underlying functionality.

Discovery Framing

A person interprets an experience at many levels, but what appeals at one may not at another. A successful design has to excel at all levels.