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VIBE MARKETING IS HERE:
1. This changes campaign planning. Marketing calendars that took weeks to build can now be auto-generated with AI agents suggesting optimal content mix, timing, and channel distribution based on past performance.
2. This changes ad testing. Marketers can https://t.co/zve7s45lJn
Nicholas Negroponte, MIT professor and guru of media technology, sees in these “personalized news” features the emergence of the “Daily Me”—news publications that expose citizens only to information that fits with their narrowly preconceived preferences.
Ian Ayres • Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
