Sublime

In each case, a brilliant man put his company in jeopardy because measuring himself and his legacy outweighed everything else.

Sara was so alarmed by the possibility of a global food shortage that she felt compelled to do something to help. So she quit her job at Morgan Stanley.

Thirty years later, Perkins would be appointed by President Franklin Roosevelt as secretary of labor—the first woman member of a presidential cabinet. Appalled by what she witnessed at the Triangle fire, and how preventable the deaths could have been had the employees had better working conditions—as simple as fire escapes and unlocked doors—Perkin

In 2011, Google acquired a small company called Apture, along with it its CEO, a man named Tristan Harris. He ended up working on the team that designed Gmail’s inbox app and realized what he would later publicly say: “Never before in history have the decisions of a handful of designers (mostly men, white, living in SF, aged 25–35) working at 3 com

effective CEO/coach might say,

You want problems solved by the right people who can do it most effectively.

Who would argue for not focusing, or for not holding employees accountable? What maker of products or deliverer of services wouldn’t benefit from asking the question: Are we basing that decision on what’s best for the product, and therefore for the customer? Is there a company that couldn’t benefit from a critical examination of its messaging, to a

Do we have the right people in place? Team How will we stop copycats? Secret Sauce How quickly and perhaps profitably can we grow? Business Model