Sublime
An inspiration engine for ideas

If you want to know how to talk about your company—its product launches, in a crisis, or any other time—you call @lulumeservey
Sadly, her client roster is full. But, she publishes amazing writing on “going direct” that we can all use, and has share lots of her ideas here. Enjoy! https://t.co/V5KA1x0GtR
We find deep meaning in the act of serving.
Frances Frei • Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Source: Fast Company
Mark Fisher • Exiting the Vampire Castle
Thoughts on the Zuck recruiting spree from OpenAI
- the org complexity of OpenAI has been working against it for a very long time
- you ship the org. Zuck and Elon companies ship the founders’ will. OpenAI is stuck in a political spiral that has existed since the founding
___LI... See more
Reggie Jamesx.com
Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more
Jesse Weaver • Human-Centered Design Dies at Launch

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more