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Digital Natives include anyone born from the late 1980s onward.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Digital Natives include anyone born from the late 1980s onward.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
A new class of content creators has emerged that is writing, recording, filming, and producing incredibly unique and compelling media and then connecting directly to audiences to showcase and sell their creative products. I call them Digitally Native Vertical Creators or DNVCs. And just like their retail DNVB counterparts, DNVCs are also building o... See more
Eric Feng • New media platforms are enabling a new creator type: Digitally Native Vertical Creators
True digital natives and hypercognitive generation.
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
digital natives and digital immigrants.
Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)
New media platforms are enabling a new creator type: Digitally Native Vertical Creators
Eric Fengmedium.com
New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.
Rex Woodbury • Cultural Transmission In the Internet Age
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.