Sublime
An inspiration engine for ideas
How 37signals uses product naming as creative fuel, with Fizzy/Splat illustrating names shaping concepts and design
TRANSCRIPT
Sure. I mean, I'll just say that for me, it doesn't start until there's a name. I just kind of have to find the name first. That actually is the fuel that fuels the rocket for me. Like at the very beginning, I have this idea and I want to name it. Yeah, a name either comes first or in conjunction with the root of the idea. But if I can find a name
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The energy you enter the room with predetermines the outcome of the process
“The secret harmony of disharmony: I don't want something already made but something still being tortuously made. My unbalanced words are the wealth of my silence. I write as acrobatics and pirouettes in the air—I write because I so deeply want to speak.
-Agua Viva by Clarice Lispector
Reading as a default state
Think like a gardener, not an architect: design beginnings, not endings.
Unfinished = fertile
“The theater critic Kenneth Tynan once said, “A critic is a man who knows the way, but cannot drive a car.”
― Keith McNally, I Regret Almost Everything: A Memoir
