Sublime
An inspiration engine for ideas
My hope in writing this book is to refocus product marketing around its purpose—leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
How can a startup survive in this environment? The answer is deceptively simple: Have good taste.
Evan Armstrong • The Art of Scaling Taste
A truly great enterprise makes such a unique contribution to the communities it touches and does its work with such unadulterated excellence that, if it were to disappear, it would leave a gaping hole that couldn’t be easily filled by any other institution on the planet. If your company went away, who would miss it and why? This does not require
... See moreJim Collins • Beyond Entrepreneurship 2.0
Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success
amazon.com
KEY TAKEAWAYS Success in business is not just about the numbers. It’s also the result of surrounding yourself with remarkable people who lift you up—and being that kind of person for others. The more proactively you build your connections with other great people, the more growth you will see, both personally and professionally. Be a strategic
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Fslootman@me.com
Frank Slootman • TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story
Focus on Growth and Customers as Assets. Remove Survey Score Addiction. Identify Your Power Core. Know What Helps or Hinders the Work. Unite Leadership and Connect Talk to Action. Eliminate the “Baloney” Factor. Tell the Story of Customers' Lives. Care Why Customers Stay or Go. Improve the Business Engine. Earn the Right to Do This Work.