Sublime
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Becoming a Talent Champion: Refocusing Executives on the Five Talent Activities That Matter
amazon.com
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
amazon.com
To stand out and build an audience as a company of one, you have to out-teach and outshare the competition, not outscale them. This approach has several positive outcomes.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Positioning: The Battle for Your Mind
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
In order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Personality — the authentic you that traditional business has taught you to suppress under the guise of “professionalism” — can be your biggest edge over the competition when you’re a company of one. What’s even better is that while skills and expertise can be replicated, it’s damn near impossible to replicate someone’s personality and style.