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Linear's secret to building beloved B2B products - - YouTube
youtube.com(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
Chloe Harford, a Zillow executive who heads product management and strategy, was particularly focused on figuring out the right model for increasing lead value and optimizing the pricing of leads.
Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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