Sublime

I think when people are surprised or delighted by how a brand can change their lives by just making it a little bit better—or a little bit more fun or a little more performance-oriented—that’s when they start creating a connection with that brand.

If, as a marketer, all I do is remind you of the past, then it’s going to be very hard for me to grow. In that scenario, there isn’t any promise, it’s only an ambiance built on nostalgia.

Thayer Allyson Gowdy