Sublime
An inspiration engine for ideas
So it’s not simply the rebel—it’s the seductress-rebel.
Debbie Millman • Brand Thinking and Other Noble Pursuits
If, as a marketer, all I do is remind you of the past, then it’s going to be very hard for me to grow. In that scenario, there isn’t any promise, it’s only an ambiance built on nostalgia.
Debbie Millman • Brand Thinking and Other Noble Pursuits
interesting, innovative ideas on how to validate the work,
Debbie Millman • Brand Thinking and Other Noble Pursuits
User-centered design is about creating systems that are intuitive, inevitable, and quite natural.
Debbie Millman • Brand Thinking and Other Noble Pursuits
A good designer is able to craft all those associations, bringing in “the right mix of history and the future” to create a resonant narrative for consumers. Brands must build on past associations but go beyond nostalgia to novelty.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Often with brands, there’s the obvious archetype, and then there’s one right underneath it. And that’s the really powerful one.
Debbie Millman • Brand Thinking and Other Noble Pursuits
People have a more intimate relationship with brands than they do with advertising.
Debbie Millman • Brand Thinking and Other Noble Pursuits
We care about an ongoing narrative of design in objects, in ideas, and in experiences because they provide opportunities for us to participate in a new understanding of an incredibly turbulent world.