Sublime
An inspiration engine for ideas
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
factual copy.
David Ogilvy • Ogilvy on Advertising
factual copy.
David Ogilvy • Ogilvy on Advertising
to the incalculable benefit of their clients.
David Ogilvy • Ogilvy on Advertising
to the incalculable benefit of their clients.
David Ogilvy • Ogilvy on Advertising
‘position’ your product.
David Ogilvy • Ogilvy on Advertising
‘position’ your product.
David Ogilvy • Ogilvy on Advertising
we’ll need to return to David Ogilvy to explain it. Part of his influence comes from two books, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983), which laid out his approach to advertising, and how clear, resonant language and crisply executed graphic design could turn a mere commodity into something desirable. But the book... See more