Sublime

Hooks are over-rated. Frames are under-rated. Hooks are about the words you write. Frames are about how you're going to make the idea relevant. Standard frame: "Here are ten things I learned about being funny from Hasan Minhaj." New frame: "How Hasan Minhaj's approach to… https://t.co/fIRMh7FEx3

Tip to 10x your short form videos. “Traditional” hooks (2-3 sentence carrot dangles) don’t work anymore. If you can believe it, people’s attention spans are even shorter than before. Here’s a better “first 3 sentence” format that seems to be working well.___LINEB... See more