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How Everyone Got Lost in Netflix’s Endless Library
Willy Staley, Ron Butler, Krish Seenivasan, Devin Murphynytimes.com
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
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youtube.comREDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry
Tal Shacharredef.com
