Sublime
An inspiration engine for ideas
Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime
amazon.com
The Way of the Knife: The CIA, a Secret Army, and a War at the Ends of the Earth
amazon.com
“President Kennedy’s eloquence was designed to make men think; President Johnson’s hammer blows are designed to make men act.”
Robert A. Caro • The Passage of Power: The Years of Lyndon Johnson IV
right-hand person should be a communicator,
Jim VandeHei, Mike Allen, • Smart Brevity
Barack Obama came to see it as an alternative to the messy, costly wars that topple governments and require years of American occupation. In the words of John Brennan, one of President Obama’s closest advisers whom Obama eventually tapped to run the CIA, instead of the “hammer” America now relies on the “scalpel.”
Mark Mazzetti • The Way of the Knife: The CIA, a Secret Army, and a War at the Ends of the Earth
Be the expert, or find one.
Jim VandeHei, Mike Allen, • Smart Brevity
He oversaw a project called Dreamcatcher that was a big bet on textual analytics, a systematic effort to determine patterns in all of the personal information and stories collected throughout the campaign, from a canvasser’s clipboard to a call center conversation to the Share Your Story function on the campaign website.