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Como Mentir Com estatística

Darrell Huff

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How to Lie with Statistics

Darrell Huff

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Scott Berinato • Good Charts

Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

Byron Maxim

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Scientific Advertising by Claude Hopkins (Illustrated & Unabridged)

Claude Hopkins

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Thomas H. Davenport • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Scientific Advertising

Claude C. Hopkins

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Naked Statistics: Stripping the Dread from the Data

Charles Wheelan

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