Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkDaniel Steinbock
@danielsteinbock
Daniel Flösser
@dflosser
Daniel
@danzimmermann
Daniel Machlup
@daniel42
Daniel
@danilichti
David Huber
@davhub
Daniel Florian
@danielflorian
Daniel Heinzelman
@danielheinzelman