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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkEric Martin
@rericmartin
Daniel Steinbock
@danielsteinbock
Marcus Hauer
@hauerism
Moritz von Contzen
@moritzvoncontzen-caf8
Daniel Florian
@danielflorian
MARTIN CHAMRAD
@martinchamrad
Martin Klepsch
@martinklepsch