Sublime
An inspiration engine for ideas
Roughly speaking, the prospect of losing something makes you twice as miserable as the prospect of gaining the same thing makes you happy.
Richard H. Thaler • Nudge: The Final Edition
in our minds, a very specific, biological
Malcolm Gladwell • The Tipping Point
instant gratification monkey,
Adam Grant • Hidden Potential
Your micro-motives comprise part of your core identity
Todd Rose • Dark Horse: Achieving Success Through the Pursuit of Fulfillment
previous decisions. Only 22 percent voted for option C, while 78 percent chose option D, the risky strategy. Most doctors were now acting just like Frank: they were rejecting a guaranteed gain in order to participate in a questionable gamble. Of course, this is a ridiculous shift in preference. The two different questions examine identical dilemmas
... See moreJonah Lehrer • How We Decide
The psychological complexity of human behaviour is reduced to a narrow set of assumptions about what people want, which means they design a world for logical rather than psycho-logical people.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
an informed optimist
Adam Grant • Originals: How Non-Conformists Move the World
Our model is really based on a metaphor. We propose that at any point in time an individual consists of two selves. There is a forward-looking “planner” who has good intentions and cares about the future, and a devil-may-care “doer” who lives for the present.§ The key question for any model of this behavior was deciding how to characterize interact
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