Sublime

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn

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But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).

A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox