Sublime
An inspiration engine for ideas
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Successful companies have built micro-sites, developed widgets, and created free tools that drive thousands of leads each month.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
He oversaw a project called Dreamcatcher that was a big bet on textual analytics, a systematic effort to determine patterns in all of the personal information and stories collected throughout the campaign, from a canvasser’s clipboard to a call center conversation to the Share Your Story function on the campaign website.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
They were particularly successful reaching out to influential people on Twitter. They would simply follow marketing mini-celebrities and ask them for feedback on recent posts.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Brian Balfour is recognized as a growth expert. He has started and grown multiple VC-backed companies with millions of users and is the former VP of Growth at HubSpot. Brian runs a terrific blog discussing the latest growth strategies and techniques (http://www.coelevate.com) and leads masterclasses on the topic at http://www.reforge.com
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
OnStartups.com
Brian Halligan, Dharmesh Shah • Inbound Marketing
Two of their free SEO tools, Followerwonk and Open Site Explorer, have driven tens of thousands of leads for Moz.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
buy. They used Eloqua, a marketing automation software, to determine the pages and links a prospect engaged with before accessing the documentation.