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Recommended Resource #2 You can obtain a FREE subscription to my No B.S. Marketing Letter along with a special package of other gifts at www.GKIC.com or by following the instructions on page 379 of this book. This will help you make
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
(For more from me on this, visit www.GKIC.com/store and check out the Renegade Millionaire resources.)
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

“How to Control Your Business and Your Life” at www.HowToControlYourBusiness.com. Enter Dan Kennedy in the promo code, and I’ll send you the book for free.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
You can get a free copy of my book Performance Reviews Suck at www.PerformanceReviewsSuck.com. The book discusses
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich


Dan Kennedy, taught me that “we are all in a relationship business, not a product business.” He explained to me that people may come into your value ladder because of a product, but they stay because of their relationship with you, the Attractive Character.