Sublime

Media.

of type you’d see in magazines, anything that might look familiar to people. The goal, always, was real-world references. I was from suburban Philadelphia, so I named the fonts after stops on the Paoli Local—so Rosemont, Paoli, Ardmore, Overbrook. Steve thought city names were fine, but he asked why would we pick these little cities that nobody had

reconditioned carnival rides.

far from the noise and glare

how do the physical places in which we live, work, and play shape us?

human-scale