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These were stories about action.
Dan Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
“learning”—the
Dan Heath • Switch: How to Change Things When Change Is Hard
Big problem, small solution.
Dan Heath • Switch: How to Change Things When Change Is Hard
“strategic value.”
Dan Heath • Switch: How to Change Things When Change Is Hard
SEE-FEEL-CHANGE.
Dan Heath • Switch: How to Change Things When Change Is Hard
he creates a situation where they can replicate his discovery.
Dan Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
coauthors James Gilmore and Joseph Pine (who wrote the seminal