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Switch: How to Change Things When Change Is Hard

Dan Heath • 12 highlights

Cover of Switch: How to Change Things When Change Is Hard

“learning”—the

Dan Heath • Switch: How to Change Things When Change Is Hard

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath • 1 highlight

Cover of Made to Stick: Why Some Ideas Survive and Others Die

Big problem, small solution.

Dan Heath • Switch: How to Change Things When Change Is Hard

“strategic value.”

Dan Heath • Switch: How to Change Things When Change Is Hard

SEE-FEEL-CHANGE.

Dan Heath • Switch: How to Change Things When Change Is Hard

To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.

Dan Heath • Switch: How to Change Things When Change Is Hard

Less but better

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

The block of wood became a visual reminder to do a few things and do them well.

Dan Heath • Made to Stick: Why Some Ideas Survive and Others Die