Sublime
An inspiration engine for ideas


this thought experiment suggests that we don’t cheat and steal as much as we would if we were perfectly rational and acted only in our own self-interest.
Dan Ariely • The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves

This
Dan Ariely • Dollars and Sense
“It’s not just about observing what a person does,” says Dan Ariely, a professor of psychology and behavioral economics at Duke University and the author of Predictably Irrational, among other books. “It’s trying to understand the reasons behind that.”
Rob Walker • The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday
people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition
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Dan Ariely • Dollars and Sense
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dan Arielyamazon.com